Inside the Pre‑Roll Market: Trends, Multi‑Pack Growth and Consumer Pre – House Papers

Inside the Pre‑Roll Market: Trends, Multi‑Pack Growth and Consumer Preferences

Analyzes current trends shaping the pre‑roll market, focusing on sales growth, multi‑pack proliferation and pricing dynamics.

Key sections to cover:

Sales trajectory: Pre‑roll revenues climbed to $4.1 billion from June 2023–June 2024 with 394 million units soldglobenewswire.com; market share increased to roughly 15 % of cannabis salesgreenblazer.com.
Rise of multi‑packs: Multi‑packs grew from 27.7 % of the market in 2018 to 49.6 % by June 2024cannacon.org; 5‑packs of 0.5‑gram pre‑rolls are the most popular multi‑pack sizecannacon.org. Single 1‑g pre‑rolls still represent 42.3 % of salescannacon.org.
Pricing dynamics: Average pre‑roll prices fell from $7.80 to $6.50 (–16.7 %) between January 2023 and June 2024cannacon.org, yet the category remains profitable due to increased volume and multi‑pack efficienciescannacon.org.
Consumer preferences: Discuss why consumers value convenience, shareability and variety in pre‑rolls; highlight the growing popularity of premium infused options and multiple paper choicescannacon.org.

Future outlook: Note predictions that pre‑rolls could become the largest cannabis product segment by 2030cannacon.org.

S Thakur

Analyzes current trends shaping the pre‑roll market, focusing on sales growth, multi‑pack proliferation and pricing dynamics.

Key sections to cover:

Sales trajectory: Pre‑roll revenues climbed to $4.1 billion from June 2023–June 2024 with 394 million units soldglobenewswire.com; market share increased to roughly 15 % of cannabis salesgreenblazer.com.
Rise of multi‑packs: Multi‑packs grew from 27.7 % of the market in 2018 to 49.6 % by June 2024cannacon.org; 5‑packs of 0.5‑gram pre‑rolls are the most popular multi‑pack sizecannacon.org. Single 1‑g pre‑rolls still represent 42.3 % of salescannacon.org.
Pricing dynamics: Average pre‑roll prices fell from $7.80 to $6.50 (–16.7 %) between January 2023 and June 2024cannacon.org, yet the category remains profitable due to increased volume and multi‑pack efficienciescannacon.org.
Consumer preferences: Discuss why consumers value convenience, shareability and variety in pre‑rolls; highlight the growing popularity of premium infused options and multiple paper choicescannacon.org.