Multi‑Pack vs Single Pre‑Roll: Pricing, Profitability and Consumer Exp – House Papers

Multi‑Pack vs Single Pre‑Roll: Pricing, Profitability and Consumer Experience

Compares single pre‑rolls and multi‑pack formats, analyzing cost structures, consumer preferences and the impact on margins.

Key sections to cover:

Market breakdown: Single 1‑g pre‑rolls account for 42.3 % of sales, while 5‑pack multi‑packs have become the top multi‑pack size.
Economics of multi‑packs: Multi‑packs grew from 27.7 % to 49.6 % of the market (2018–Jun 2024) and offer cost savings on packaging and labor.
Consumer value: Outline why multi‑packs provide convenience and value (fewer trips to the dispensary, variety packs, shareability). Contrast with the appeal of single premium pre‑rolls for sampling new strains or products.
Pricing trends: Reference the 16.7 % decline in average pre‑roll price and discuss how multi‑packs contribute to price stabilization while maintaining profitability.

Packaging considerations: Discuss sustainable and child‑resistant packaging for multi‑packs, including tins and recyclable materials.

S Thakur

Compares single pre‑rolls and multi‑pack formats, analyzing cost structures, consumer preferences and the impact on margins.

Key sections to cover:

Market breakdown: Single 1‑g pre‑rolls account for 42.3 % of sales, while 5‑pack multi‑packs have become the top multi‑pack size.
Economics of multi‑packs: Multi‑packs grew from 27.7 % to 49.6 % of the market (2018–Jun 2024) and offer cost savings on packaging and labor.
Consumer value: Outline why multi‑packs provide convenience and value (fewer trips to the dispensary, variety packs, shareability). Contrast with the appeal of single premium pre‑rolls for sampling new strains or products.
Pricing trends: Reference the 16.7 % decline in average pre‑roll price and discuss how multi‑packs contribute to price stabilization while maintaining profitability.